Note to the marketing and advertising departments

So most of us DVR the television programs we like to watch these days. When we do this we fast forward through the commercials that you work so hard on. Occasionally it's possible that we zone out in a television trance and forget that we can fast forward. I would imagine that during this state we are more susceptible to the subtle nudging towards consumption of your product that you are trying to sell us.

SO I'm going to think outside the box here...

Maybe it is no longer a good idea to set the master volume of your commercial 10 times higher than that of the program it is interrupting. All this accomplishes now is remind the public they should fast forward.

The game has changed.

Perhaps you can make your adds like a flip book now, so that in regular speed they look to be a serious of still images, but in fast forward they could hock your product? Just a thought.